U.S. Top 5 Drawing & Coloring Apps Q4 2020 Performance

As 2020 came to a close, the Drawing & Coloring category witnessed some interesting trends in user engagement and financials. Here's a look at how the top five apps in this space fared in the United States during the fourth quarter, according to data from Sensor Tower.

Happy Color® Art Coloring Book saw its revenue peak in the last week of December at $29K, while its downloads reached a high of 225K in the third week of December. The app's weekly active users topped out at over 2.6M in the early weeks of October and maintained strong engagement throughout the quarter.

Pixel Art － Color by Number experienced a consistent revenue trend with a notable increase to $59K in the final week of December. The app's downloads saw a significant surge to 156K during the same period, while the weekly active users showed a slight increase, ending the year just under 1M users.

Paint by Number Coloring Game also demonstrated a strong end-of-year performance, with revenue jumping to $41K and downloads peaking at 161K in the week leading up to Christmas. The app maintained a healthy active user base, with the numbers growing to over 936K by the end of December.

Phone Case DIY, despite not generating revenue, had an impressive download count, especially considering its recent release in mid-December. The app's downloads skyrocketed to 629K in the final week of the year, and its weekly active users reached 938K, showing a strong initial interest from users.

Lastly, Color by Number：Coloring Games saw its revenue grow to $113K in the last week of December. Downloads for the app reached their highest at 166K in the same week, while active users climbed steadily, ending at over 727K.

For more detailed insights and data on app performance, Sensor Tower's platform offers an in-depth analysis of the mobile app ecosystem.